Recommendations

The recommendations section of the diagnosis provides a prioritized list of concrete actions to improve your AI visibility. Each recommendation is generated from the gap analysis and technical findings, tailored to your specific situation, and categorized by type for easy implementation planning.

Recommendation structure

Every recommendation includes the following attributes:

• Priority -- critical, high, medium, or low, indicating how urgently this should be addressed.
• Effort level -- low, medium, or high, estimating the work required to implement.
• Expected impact -- the anticipated improvement to your AI visibility.
• Affected keywords -- which target keywords will benefit from implementing this recommendation.
• Related pages -- which pages on your website are relevant (for optimization-type recommendations).
• Related prompts -- which analysis prompts are connected to the affected keywords.

Recommendation categories

Content creation

Triggered by: Content gaps and strategy gaps -- keywords with no corresponding content on your website.

What to do: Create new pages or dedicated sections on your website for the affected keywords.

Priority: Matches the gap severity. Content gaps for high-priority keywords generate critical recommendations; strategy gaps for low-priority keywords generate low recommendations.

Effort: Typically medium to high, as it involves researching, writing, and publishing new content.

Expected impact: High. Creating content is the single most impactful action for content gaps. Without content, AI systems have nothing to reference.

Implementation advice:

• Write at least 500--800 words of substantive content per keyword topic.
• Use the keyword naturally in the page title, H1, and at least one H2.
• Include statistics with source citations to demonstrate authority.
• Structure the content using the inverted pyramid: most important information first.
• Add FAQ sections where natural -- these are especially well-suited for AI extraction.
• Implement FAQPage schema markup on sections that use a question-and-answer format.
• Include clear, authoritative statements about your company's expertise in this area.
• Link the new page from relevant existing pages to ensure crawlability.

Content optimization

Triggered by: GEO gaps -- keywords present on your website but with a GEO readiness score below 5.

What to do: Improve the structure, readability, and AI-friendliness of existing pages.

Priority: High for high-priority keywords, medium otherwise.

Effort: Typically low to medium, as you are improving existing content rather than creating new content.

Expected impact: Medium to high. GEO optimization can flip a keyword from invisible to visible with relatively small changes.

Implementation advice:

• Review the GEO readiness criteria for the affected page in the website analysis.
• Add or improve headings to create clear content sections (chunking).
• Convert dense paragraphs into lists or tables where appropriate.
• Add statistics and quantitative data with source citations.
• Include customer testimonials or expert quotes.
• Rewrite passive or vague language into confident, authoritative statements.
• Add an FAQ section at the bottom of the page if one does not exist.
• Ensure the keyword appears in prominent positions (title, H1, first paragraph).

Schema markup

Triggered by: Missing or incomplete structured data detected during the website analysis.

What to do: Add or improve Schema.org markup on your website.

Priority: Medium to high, depending on the schema type.

Effort: Low to medium. Schema markup is technical but well-documented.

Expected impact: Medium. Schema markup strengthens entity signals and helps AI systems understand your content structure.

Specific schema types to implement:

• Organization -- the most important schema type for AI visibility. Include your company name, URL, logo, description, contact information, and social media profiles. This establishes your entity identity across AI systems.
• FAQPage -- apply to any page with question-and-answer content. AI systems actively extract FAQ content for direct answers.
• Service -- describe your services with structured data. Include service name, description, provider, and area served.
• LocalBusiness -- for companies with physical locations. Include address, opening hours, and geo coordinates.
• BreadcrumbList -- helps AI systems understand your site structure and navigation hierarchy.

Implementation advice:

• Use JSON-LD format (recommended by Google and most AI systems).
• Validate your markup using Google's Rich Results Test or Schema.org's validator.
• Start with Organization schema if you have none -- it has the highest impact on entity recognition.
• Add FAQPage schema to any existing FAQ sections before creating new FAQ content.

Technical access

Triggered by: Technical findings that prevent or hinder AI crawler access.

What to do: Fix robots.txt rules, HTTPS issues, sitemap problems, or missing configuration files.

Priority: Critical for crawler blockers, high for other technical issues.

Effort: Low. These are typically configuration changes, not content changes.

Expected impact: Very high for crawler blockers (removing a block can unlock visibility for all keywords at once), medium for other technical issues.

Specific fixes:

• Unblock AI crawlers in robots.txt: Remove Disallow rules for GPTBot, ClaudeBot, Google-Extended, Amazonbot, and other AI user agents. Each blocked crawler represents an entire AI platform that cannot access your content. See the technical findings page for the full list.
• Fix HTTPS: Ensure your site is served consistently over HTTPS. Mixed content or HTTP-only sites may be deprioritized or inaccessible to some AI crawlers.
• Add sitemap.xml: Create and submit a sitemap so crawlers can discover all your pages efficiently.
• Create llms.txt: Add an llms.txt file to your website root that lists your most important pages. This gives AI systems explicit guidance about which content to prioritize.

Implementation advice:

• Test robots.txt changes carefully -- ensure you are not accidentally unblocking crawlers you want to keep restricted.
• After making technical changes, run a new analysis to verify the fix was detected.
• For llms.txt, start with 5--10 of your most important pages, using Markdown formatting with an H1 title and linked URLs.

Entity strengthening

Triggered by: Inconsistent or weak entity signals across AI providers.

What to do: Harmonize your company's identity signals across all platforms and providers.

Priority: Medium to high, depending on the number of affected keywords.

Effort: Medium. Requires auditing and updating multiple platforms.

Expected impact: Medium to high. Consistent entity signals help AI systems build a stronger, more accurate representation of your company.

Implementation advice:

• Ensure your company name, description, and contact information are identical across your website, Google Business Profile, LinkedIn, industry directories, and other platforms.
• Add or update your Organization schema with complete information (name, URL, logo, description, founders, founding date, address, social profiles).
• Claim and optimize business listings on relevant directories.
• If your company has a Wikipedia article or Wikidata entry, ensure the information is accurate and up-to-date.
• Create or improve your company's Knowledge Panel in Google by verifying your Google Business Profile.
• Use consistent branding (name, logo, tagline) across all digital properties.

Structure improvement

Triggered by: Poor keyword measurement coverage or gaps in prompt-to-keyword mapping.

What to do: Improve how keywords are measured and mapped to analysis prompts.

Priority: Low to medium. This is a configuration improvement, not a content issue.

Effort: Low. Requires adding or adjusting keywords and prompts.

Expected impact: Low direct impact, but enables better diagnosis in future analyses.

Implementation advice:

• Review unmeasured keywords and create corresponding prompts.
• Ensure each target keyword has at least one prompt that specifically asks about that topic.
• Use the keyword generator to identify relevant keywords you may have missed.
• Remove or deprioritize keywords that are no longer relevant to avoid diluting the diagnosis.
• Group related keywords under common themes to ensure comprehensive coverage.

Google ranking

Triggered by: SEO/GEO gaps -- keywords with good content and GEO readiness but no AI visibility.

What to do: Build off-page authority and external signals to improve both search engine rankings and AI visibility.

Priority: Medium to high, depending on keyword priority.

Effort: High. Off-page SEO is a long-term strategy.

Expected impact: Medium to high, but results take time to materialize.

Implementation advice:

• Build high-quality backlinks from authoritative domains in your industry.
• Pursue guest posting opportunities on industry blogs and publications.
• Create shareable content (original research, infographics, tools) that naturally attracts links.
• Ensure your company is listed in relevant industry directories and review platforms.
• Optimize your Google Business Profile for local search signals.
• Build social media presence and engagement to strengthen brand signals.
• Consider digital PR strategies to earn mentions in news outlets and industry publications.
• Monitor your domain authority over time using SEO tools.

Priority framework

Recommendations are prioritized using this hierarchy:

1. Critical -- technical blockers that affect all keywords (e.g., blocked AI crawlers). Fix these immediately.
2. High -- content gaps for high-priority keywords and GEO gaps with very low readiness scores. Address these within weeks.
3. Medium -- content optimization opportunities, schema improvements, and strategy gaps. Plan these into your regular content workflow.
4. Low -- structure improvements, low-priority keyword gaps, and monitoring actions. Address these when capacity allows.

Using recommendations effectively

Start with quick wins

Sort recommendations by effort (low) and impact (high) to identify quick wins. Technical access fixes and schema markup additions are often low-effort, high-impact actions that can improve your health score quickly.

Group by theme

Multiple recommendations may affect the same page or topic area. Group them together and implement as a batch for efficiency. For example, if three keywords all relate to the same service page, optimize that page once addressing all three rather than making three separate rounds of changes.

Track implementation

After implementing recommendations, run a new analysis to verify the improvement. The diagnosis will automatically update, and resolved recommendations will no longer appear. Track which recommendations were implemented and what score improvement resulted.

Relationship to other diagnosis components

• Recommendations are generated from the gap analysis classification and technical findings.
• Implementing recommendations directly improves the health score.
• The perspective flow helps prioritize which category of recommendations to tackle first.